Default
Identify Target Audience
Create a Logo for your software
Create Website to promote the software
Create and required Packaging (CD Cover Design & CD Label)
Create Software Documentation
Determine your Pricing and Quantity Discounts
Set up Order Pages on your site
Launch for Beta Testers
Announce Release on forums
Write and submit Press Releases
Post Press Release to PR distribution sites
Create RSS Feeds for your software news
Set up Newsletter Subscription
Optimize Website for Search Engines (SEO)
Define Minimum System Requirements
List Software on Download Sites (many are available for free)
Capture Screen Shots and include on site and packaging
Set up an Affiliate Program to further promote
Set up a Reseller Program
Create Key Benefits List
Establish Discounts for Non-Profits or Educational Markets as those will give you positive PR
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