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Accessibility
The webpages load quickly.
Site has adequate text-to-background contrast.
Font size/spacing is easy to read.
Flash & add-ons are used sparingly.
Images have appropriate ALT tags.
Site has custom not-found/404 page.
Site works from all internet browsers.
Identity
Company logo is prominently placed.
Tagline makes company's purpose clear.
Home-page is digestible in 5 Seconds.
Visitors can easily find out who runs the site.
Visitors can easily find an email address to contact if they have difficulties using the site.
Navigation
Essential navigational elements are easy to find.
Navigation is clear and consistent throughout the site.
The back button always take them back to the preceding page.
Number of buttons/links is reasonable.
Company logo is linked to home-page.
Links are consistent & easy to identify.
Site search is easy to access.
Content
Content is less than 2/3 a screen-length wide.
Text is broken up with whitespace.
Major headings are clear and descriptive.
Critical content is above the fold.
Styles and colors are consistent.
Color choices are easy to read.
Emphasis (bold, italics) is used sparingly.
Ads & pop-ups are unobtrusive.
Main copy is concise and explanatory.
URLs are meaningful and user-friendly.
HTML page titles are explanatory.
Visitors are allowed to bookmark individual pages.
The most important elements of the site are visible without scrolling up and down or from side to side on screens set to 600 x 800 size.
For Ecommerce Sites
Visitors should immidiately tell what you sell.
Check if the visitors can quickly find products and product descriptions.
Make sure there are links to related products.
Check the link to place an order is clearly visible.
Make sure the visitors find your phone number from every page in case they have a question.
Make sure the visitors find your name and address, and fax number.
Include your email address in the contact details.
Ensure there is a price information.
Include information about the company and its management.
Include any other important information you want the visitors to have.

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Website Usability Checklist

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