Interactive Video (IV) technology gets you more interaction from your visitors and keeps them more engaged. But creating one is more difficult than the standard "boring" video.
Tip highlight: make your choice point as early as possible. This increases engagement which results in userss reaching the end of the video and seeing your complete message.
Follow this checklist for interactive video creation for more engaged and returning users. This checklist is based on Erika Trautman's TNW article.