Interactive Video creation Checklist
Table of Contents
Set your objectives
Devise a concept to match those objectives
Decide on your technology early in the process
If mobile, check experience
Go for a scalable technology
Make your first choice point count
Limit number of choice points
Align distribution with the campaign
Iterate, Iterate, Iterate
Keep spotty mobile service in mind
Make sharing easy
Download or Print this Interactive Video creation Checklist
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Views: 25
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Uses: 1
Tasks
11
Tasks: 11
Details
Interactive Video (IV) technology gets you more interaction from your visitors and keeps them more engaged. But creating one is more difficult than the standard "boring" video.
Tip highlight: make your choice point as early as possible. This increases engagement which results in userss reaching the end of the video and seeing your complete message.
Follow this checklist for interactive video creation for more engaged and returning users. This checklist is based on Erika Trautman's TNW article↗.
Who it's for
This Interactive Video creation Checklist is for teams that want consistent execution, less rework, and clear ownership.
- Standardize quality - run the same Interactive Video creation steps every time, regardless of who executes
- Save time - reuse a proven Interactive Video creation workflow instead of rebuilding processes from scratch
- Improve accountability - assign owners and see what's done vs. what's pending
- Onboard faster - use the Interactive Video creation checklist as the SOP and training guide
- Coordinate across roles - handoffs are clear and everyone works from the same source of truth
How to use it
How to use this Interactive Video creation Checklist:
- Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
- Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
- Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
- Reuse without rebuilding - when Interactive Video creation comes up again, start from your saved version and run it with clear ownership.