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Creating Calls-To-Action Checklist
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Scores 4.80 with 98 votes
Marketing
11 tasks
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Use actionable language
Align your CTA copy with the landing page copy
Include a clear value proposition
Play up time-sensitivity
Make it big.
Visibility!
Use a highly contrasting design
Make the button look clickable
Add alt text
Place the CTA prominently on your website
A/B test multiple CTAs to find the best performer
Personalize CTAs for different segments of your audience
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Ok
Good
Excellent
Excellent.
Scores 4.80 with 98 votes
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