Twitter guide checklist

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  • Starting to Twit
  • Create a brief but interesting profile free of a sales pitch
  • Upload a real photo to your profile
  • A real photo is far better than a cartoon or logo
  • Add your website or blog to your profile
  • Letting people know where to find you is fine, but stuffing your site down their throats will alienate you fast.
  • Add just one link to your site in your profile.
  • Before you start marketing yourself, get ahead and write out 10-15 messages or Tweets.
  • Start off by communicating about yourself or joining the conversation
  • Follow people who catch your interest and respond to their tweets whenever relevant.
  • Don't just pitch your website, but actually discuss your interests, hobbies and ideas
  • For every one promotional tweet, you should have at least 10 conversational tweets.
  • If you think that a series of promotional pitches will drive you traffic, you are wrong.
  • Remember, Twitter isn't about selling, it is about building relationships and entering into the conversation that's already happening.
  • Use a desktop or mobile version of Twitter.
  • Once you get comfortable with how Twitter works, use desktop or mobile phone applications to keep up.
  • Know when others are talking about you.
  • To keep track of the conversation, there are a number of tools that will alert you when someone tweets about you, your keywords, or your website.
  • Start or join the conversation.
  • It's easy to find something to tweet about, just ask questions, answer other people's questions, or join conversations that are already going on
  • Limit your time.
  • Twitter may be addictive, but don't let it waste your day.
  • How to get followers
  • Follow to get followed, but take it easy.
  • Don't follow 500 people a day
  • Provide value, share interesting stuff, give relevant information.
  • If you read something interesting on the web, share the link
  • Fill in your bio and picture
  • Write something about yourself and add a picture, preferably one that shows you
  • Create a blog or a website.
  • In addition to filling in your bio, a link to your blog will provide more information about you
  • Re-tweet whatever you find valuable and reply to your followers
  • Participate in a Twitter party
  • Share your Twitter username on your social networks, on the forums and blogs, get listed in Twitter directories.
  • Be you and be original
  • A good opinion on something will get retweeted or replied to and will expose your profile.
  • Also, personalize your profile, change colors and background.
  • Tweet regularly
  • If people see your profile was last updated 1 week ago, they will probably not follow you.
  • Finally, balance all of the above.
  • If all you do is talk about yourself and what you do or if you only promote your product all the time, people will get tired of you.
  • Good idea is to post 1-2 out of 10 messages about you and the rest to provide value to your followers

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Presented by:

Jason Conn

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Who it's for

This Twitter guide checklist is for teams that want consistent execution, less rework, and clear ownership.

  • Standardize quality - run the same Twitter guide steps every time, regardless of who executes
  • Save time - reuse a proven Twitter guide workflow instead of rebuilding processes from scratch
  • Improve accountability - assign owners and see what's done vs. what's pending
  • Onboard faster - use the Twitter guide checklist as the SOP and training guide
  • Coordinate across roles - handoffs are clear and everyone works from the same source of truth

How to use it

How to use this Twitter guide checklist:

  1. Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
  2. Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
  3. Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
  4. Reuse without rebuilding - when Twitter guide comes up again, start from your saved version and run it with clear ownership.

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