Twitter guide checklist
Table of Contents
Starting to Twit
Create a brief but interesting profile free of a sales pitch
Upload a real photo to your profile
A real photo is far better than a cartoon or logo
People want to know they are communicating with a person, not a company (or fictional character!).
Add your website or blog to your profile
Letting people know where to find you is fine, but stuffing your site down their throats will alienate you fast.
Add just one link to your site in your profile.
Before you start marketing yourself, get ahead and write out 10-15 messages or Tweets.
Start off by communicating about yourself or joining the conversation
It is a good idea because it will give people a great impression of who you are and why they should follow you.
Follow people who catch your interest and respond to their tweets whenever relevant.
Don't just pitch your website, but actually discuss your interests, hobbies and ideas
Doing so will get your name out there and build your own followers.
For every one promotional tweet, you should have at least 10 conversational tweets.
If you think that a series of promotional pitches will drive you traffic, you are wrong.
Remember, Twitter isn't about selling, it is about building relationships and entering into the conversation that's already happening.
Use a desktop or mobile version of Twitter.
Once you get comfortable with how Twitter works, use desktop or mobile phone applications to keep up.
Know when others are talking about you.
To keep track of the conversation, there are a number of tools that will alert you when someone tweets about you, your keywords, or your website.
Start or join the conversation.
It's easy to find something to tweet about, just ask questions, answer other people's questions, or join conversations that are already going on
Soon enough, you will build your reputation and following.
Limit your time.
Twitter may be addictive, but don't let it waste your day.
How to get followers
Follow to get followed, but take it easy.
Don't follow 500 people a day
Keep your following/followers ratio near 1:1.
Provide value, share interesting stuff, give relevant information.
If you read something interesting on the web, share the link
Participate in conversations.
Fill in your bio and picture
People get turned away if there is nothing to see in your Twitter profile.
Write something about yourself and add a picture, preferably one that shows you
People like to know who they talk to.
Create a blog or a website.
In addition to filling in your bio, a link to your blog will provide more information about you
It will show your personality in a more detailed way than the short bio in your Twitter profile.
Re-tweet whatever you find valuable and reply to your followers
They will do the same to you and your name will appear to their followers.
Participate in a Twitter party
If there's a Twitter meetup in your area, make sure to be there. You'll find many new followers there.
Share your Twitter username on your social networks, on the forums and blogs, get listed in Twitter directories.
Be you and be original
Don't be afraid to say what you think.
A good opinion on something will get retweeted or replied to and will expose your profile.
Also, personalize your profile, change colors and background.
Tweet regularly
That doesn't mean you have to tweet 24/7, but try to do it every day.
If people see your profile was last updated 1 week ago, they will probably not follow you.
Finally, balance all of the above.
If all you do is talk about yourself and what you do or if you only promote your product all the time, people will get tired of you.
Good idea is to post 1-2 out of 10 messages about you and the rest to provide value to your followers
Balance is the key.
Download or Print this Twitter guide checklist
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Presented by:
Jason Conn
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Who it's for
This Twitter guide checklist is for teams that want consistent execution, less rework, and clear ownership.
- Standardize quality - run the same Twitter guide steps every time, regardless of who executes
- Save time - reuse a proven Twitter guide workflow instead of rebuilding processes from scratch
- Improve accountability - assign owners and see what's done vs. what's pending
- Onboard faster - use the Twitter guide checklist as the SOP and training guide
- Coordinate across roles - handoffs are clear and everyone works from the same source of truth
How to use it
How to use this Twitter guide checklist:
- Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
- Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
- Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
- Reuse without rebuilding - when Twitter guide comes up again, start from your saved version and run it with clear ownership.