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3-6 months before the Trade Show
Review your exhibiting plan and objectives.
Schedule a vendor presentation.
Decide on your main message.
Pick your booth.
Design your banner and handouts.
Plan on at least 3 people.
Finish all the travel arrangements.
Decide how your booth will be different.
Buy shirts and other swag.
Pay early to avoid rush charges.
1 month before the Trade Show
Reach out to attendees before the show.
Promote the show.
Design your exhibit to boldly and clearly communicate who you are.
Select motivated, friendly, knowledgeable booth staffers.
Days Before the Trade Show
Bring your event staff together for a final meeting before you depart.
Brief booth staff on proper etiquette, dress, and how to best make an at-show sale.
Call your event sponsor and/or the contact person at the event site to confirm all of your materials and booth have arrived.
Double check the location where you will pick up your items.
Call airport, train station, rental car company and hotel to confirm arrangements.
Go over your show objectives so you have them memorized.
Re-examine your post-show marketing strategy.
Change your voice mail and email message to let people know you are out of town.
Bring with you business cards.
Check your e-mail and voice mail for any last-minute problems.
Make a to-do list for things that must be done your first day back.
At the Trade Show
Ask questions instead of pitching.
Stand, don't sit.
Get into the aisle.
Make notes on business cards.
Walk the floor and talk to everyone.
Take names instead of pushing brochures.
Quality not quantity.

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Trade Show Checklist

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