Hotel Reservation SOP & Checklist
Front Office SOP for the Hotel industry
Use this Hotel Reservation Checklist to train staff, test knowledge, run daily operations, and improve service consistency.
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The Checklist Framework:
DEFINE MODE
Turn your Hotel Reservation Checklist into a clear, step-by-step checklist anyone on your Front Office team can follow. This becomes your single source of truth across training, daily operations, and management. Start by using this ready-made SOP and roll it out immediately, then customize or refine it as you go.
Procedure
- Determine the communication channel used (direct phone, website, OTA, third-party booking system, email, walk-in).
- Record the inquiry date and time in the PMS or reservation log.
- Document the guest's full name exactly as they spell it, and contact information (phone number in international format if applicable, email address).
- If applicable, note the company or group affiliation (corporate booking, travel agency name, event name).
- Listen carefully for and record any special requests or notes (accessibility needs, late arrival, pet, anniversary, dietary restrictions, etc.) in the Special Requests field of the PMS.
- If the inquiry came through a third-party booking system or OTA, verify the booking source code in the PMS matches the originating platform.
- Ask for and record the expected check-in date and check-out date separately; confirm both dates verbally (e.g., "Checking in Monday, July 15th, checking out Thursday, July 18th—that's 3 nights, correct?").
- Confirm the number of guests (occupancy/pax count) and number of rooms needed (e.g., 2 guests, 1 room vs. 4 guests, 2 rooms).
- Identify the room type(s) requested (standard, double queen, king suite, accessible, etc.) and any bed preference (king, double beds, twin, sofa bed, etc.).
- Ask about rate type or package if applicable (corporate rate, promotional code, AAA discount, package rate, etc.).
- Record the total number of nights for verification.
- Note any group or block booking information if applicable (group name, event date, block coordinator name).
- Navigate to the Availability Report or Room Status section of the PMS.
- Enter the arrival date, departure date, and room type requested.
- Filter results to show availability for the requested number of rooms.
- Verify that at least the number of requested rooms is available for the entire stay (all nights).
- Note the room rate for each night if rates vary by date.
- If the requested dates or room type are unavailable, check adjacent dates (one day earlier or later) and alternative room types to offer the guest options (e.g., suite instead of standard, or dates one day earlier).
- Record which availability option the guest selects (original dates, alternative dates, or alternative room type).
- If rooms are available, proceed to accept the reservation and continue to the next task.
- If rooms are partially available, clearly explain the alternative room type or dates to the guest. Read the rate and terms for the alternative, and ask: "Would you like to proceed with [alternative], or would you prefer to check back when [original dates] are available?"
- If no rooms are available, maintain a professional, courteous tone. Thank the guest for their interest, and offer to:
- Check alternative dates (e.g., one week earlier or later)
- Provide referrals to partner hotels in the area (per hotel policy)
- Place the guest on a waitlist if your PMS supports waitlist functionality
- Document the guest's final decision in PMS notes (accepted as requested, accepted with alternative, declined/no availability, or waitlisted).
- Request full guest name exactly as it appears on their government-issued ID (may differ from inquiry name; e.g., married name vs. maiden name). Enter this in the Primary Guest field of the PMS.
- Record primary email address (verify spelling by reading it back to the guest) in the Email field.
- Record primary phone number in the Phone field. If an alternative number is available (mobile, work), record it in the Alternate Phone field.
- Ask for mailing address (street address, city, state/province, postal code, country) and enter it in the Address field of the PMS.
- If company or organization name applies, record it in the Company field (for business guests, corporate bookings).
- Note guest profile information if applicable (frequent visitor, loyalty program member, VIP status, previous stay history) in the PMS Guest Profile section.
- Document any ground transportation arrangements (airport transfer requested, vehicle arrival time) in the Special Requests field.
- Explain the rate quoted per night, the number of nights, and the total cost clearly. Ask the guest to confirm they accept the rate and total cost.
- State the cancellation policy explicitly (e.g., "Free cancellation until July 14th at 6:00 PM. After that date, we will charge you one night's stay if you cancel. If you don't arrive and don't cancel, we will charge the full reservation.") Ask the guest to acknowledge they understand.
- Ask which payment method the guest prefers (credit card, debit card, bank transfer, corporate billing, wire transfer, etc.).
- For credit card payments, collect the following information and enter securely in the PMS (never write on paper or unsecured systems):
- Cardholder full name (as it appears on the card)
- Card type (Visa, Mastercard, American Express, Discover, etc.)
- Card number (16 digits; enter only the last 4 digits in any written notes or logs)
- Expiration date (month/year in MM/YY format)
- CVV or security code (3 or 4 digits on back of card)
- Billing zip/postal code (for address verification)
- For corporate or company billing, capture the company billing contact name, billing department email or phone, and account code or cost center if required.
- Document any special payment terms (deposit required, prepayment, installment arrangement) in the PMS Notes.
- Log into the PMS using your assigned user credentials.
- Select New Reservation or Add Booking function in the PMS.
- Enter all guest details in the designated PMS fields: Primary Guest Name, Email, Phone, Address, Company (if applicable).
- Input reservation dates: Arrival Date and Departure Date (system will auto-calculate number of nights).
- Specify room assignment: Room Type requested, Number of Rooms, and Bed Preference.
- Select the Rate Code from the PMS Rate Table and confirm the rate per night matches what was quoted to the guest. Verify total rate calculation is correct.
- Enter payment method and securely store payment information (the PMS will tokenize and encrypt sensitive data).
- Record the reservation source (direct phone, website, OTA platform name, travel agent name, walk-in) in the Source Code field.
- Add market code if applicable (tourism, corporate/business, leisure, convention, etc.) in the Market Segment field.
- Enter all special requests or remarks in the PMS Special Requests or Comments field (accessibility needs, late arrival, birthday, anniversary, pet, ground transportation, etc.).
- Set the reservation status to Confirmed (or Tentative if payment is still pending; On Hold if awaiting guest confirmation of alternative dates).
- Review all fields on screen for accuracy before clicking Save. Verify:
- Guest name spelled correctly
- Dates are correct (arrival and departure)
- Room type and rate match the quote
- Payment method and amount are correct
- Special requests are captured
- Click Save. The PMS will generate a confirmation number (reference code); record this or screenshot it for the guest.
- Generate the confirmation email from the PMS using the automated confirmation template (most PMS systems have a default template; customize if needed to match hotel branding).
- Verify the confirmation includes:
- Confirmation Number/Booking Reference (format: ABC123456 or as per hotel standard; make it prominent)
- Guest Name and Number of Guests
- Check-In Date and Time (state the standard time, typically 3:00 PM, and note if early check-in is available for a fee or based on availability)
- Check-Out Date and Time (state the standard time, typically 11:00 AM)
- Room Type and Number of Rooms
- Rate per Night, Number of Nights, and Total Cost
- Applicable Taxes and Fees (itemized if separate from room rate)
- Payment Method (display as "[Card Type] ending in [last 4 digits]" or "Corporate Account ABC123")
- Cancellation Policy (exact deadline and refund terms; e.g., "Free cancellation until July 14, 6:00 PM EST. Cancellations after this date forfeit one night's cost.")
- Special Requests Confirmed (echo back any requests recorded, e.g., "Accessibility room requested", "Late arrival noted – 10:00 PM expected")
- Hotel Contact Information (phone number, email, website URL)
- Parking Information (included, fee, valet, self-parking, location)
- Loyalty or Membership Benefits (if applicable; e.g., "Your Gold Member status grants complimentary upgrade subject to availability")
- Next Steps (e.g., "You will receive a pre-arrival email 3 days before arrival. Please contact us if you need to modify this reservation.")
- Send the confirmation via email to the guest's email address on file.
- If the reservation was made by phone, also offer to send the confirmation via SMS or fax if the guest provided those contact methods.
- Document in the PMS that confirmation was sent: record the date, time, and delivery method.
- If the guest does not receive the email within 1 hour, follow up with a phone call to verify the email address is correct and resend if needed.
- Check the reservation type and rate code in the PMS to determine if a deposit is required. (Non-refundable rates, group bookings, and high-demand periods typically require deposits.)
- If a deposit is required, clearly communicate to the guest (via phone and follow-up email):
- Deposit Amount (full first night, percentage of total stay, or fixed amount as per policy)
- Deposit Deadline (e.g., "Deposit must be received by July 10th")
- Accepted Payment Methods (credit card charge, bank transfer, PayPal, etc.)
- How the Deposit Will Be Applied (credited toward final bill or charged and refunded if booking is cancelled within free cancellation window)
- Process the deposit payment immediately if the guest authorizes it by phone. Charge the credit card on file in the PMS or provide bank transfer instructions if guest prefers that method.
- Once deposit payment is confirmed, document in the PMS:
- Deposit Amount Received
- Date Deposit Was Processed
- Payment Method Used
- Send the guest a deposit receipt via email confirming the amount charged and date processed.
- If the guest does not provide a deposit at the time of booking, set a reminder in the PMS to follow up 3-5 days before the deposit deadline to ensure payment is received on time.
- Verify that all guest and reservation details have been saved successfully in the PMS by viewing the reservation record on screen.
- If your property maintains a manual reservation log or daily arrival sheet (printed or spreadsheet), enter the following information:
- Guest Name
- Room Type and Number of Rooms
- Arrival Date and Departure Date
- Confirmation Number
- Number of Guests
- Special Requests or Notes
- File any written documentation (faxed booking forms, handwritten notes, printed emails) in the designated reservation file folder organized by arrival date.
- If the reservation is part of a group or block booking, update the group rooming list or master group record in the PMS with the guest's name and confirmation number.
- Verify the reservation appears correctly in the PMS Arrival Report for the check-in date. If it does not appear or shows incorrect information, contact PMS support immediately.
- When a guest calls, emails, or visits with a modification request, locate the reservation in the PMS using the confirmation number or guest name.
- Verify the guest's identity by asking for the confirmation number and last name (to ensure you have the correct reservation and prevent unauthorized changes).
- Determine what is being modified (dates, room type, number of rooms, number of guests, payment method, special requests, etc.).
- If the modification affects dates or room type, check availability in the PMS for the new dates or room type immediately.
- If the change is feasible, update the reservation record in the PMS immediately:
- Modify the Arrival Date and/or Departure Date if dates are changing
- Update the Room Type or Number of Rooms if those are changing
- Add or update Special Requests if additional requests are made
- Recalculate the rate for the new dates or room type. If the price changes, inform the guest of the price difference (refund if decreased, additional payment if increased) and process the adjustment immediately.
- Generate an updated confirmation email from the PMS showing the new details and send it to the guest.
- Document in the PMS Notes: Modification Date, Time, Nature of Change (be specific: "Dates changed from July 15-18 to July 20-22"), and Staff Member Name who processed it.
- If the modification cannot be accommodated (e.g., desired dates are now unavailable), explain why and offer alternatives (different room type, different dates, or cancellation).
- When a guest requests cancellation (via phone, email, or in person), locate the reservation in the PMS using the confirmation number or guest name.
- Verify the guest's identity by asking for the confirmation number and last name.
- Retrieve the cancellation policy for the booking by viewing the rate code and terms in the PMS. Note the free cancellation deadline (if any) and cancellation fees that apply.
- Inform the guest of the following:
- Whether they are within the free cancellation window (entitled to full refund) or past the deadline (subject to cancellation fee or penalty charge)
- Refund amount (if applicable) or cancellation fees that will be charged
- Timeline for refund processing (typically 5-10 business days after cancellation, to the original payment method)
- Ask the guest to confirm they wish to proceed with the cancellation (e.g., "Just to confirm, you want to cancel your reservation for July 15-18. You will be charged $150 [one night's rate]. Is that correct?").
- Once the guest confirms, update the reservation status in the PMS to Cancelled.
- Document the cancellation details in the PMS Cancellation Section or Notes:
- Cancellation Date and Time
- Reason for Cancellation (if provided: guest change of plans, financial reason, travel emergency, etc.)
- Caller Name (if different from guest name)
- Staff Member Name who processed the cancellation
- Cancellation Reference Number (auto-generated by PMS or manually assigned per hotel format)
- If a refund is due, process it to the original payment method (credit card, bank account, etc.) immediately in the PMS. Record the refund processing date.
- If a cancellation fee applies, charge the guest's card on file in the PMS and document the charge.
- Send a cancellation confirmation email to the guest including:
- Cancellation Reference Number
- Refund Amount (if applicable) and estimated refund date
- Cancellation Charges (if applicable)
- Hotel contact information in case of questions
- Release the room(s) back to available inventory in the PMS immediately so other guests can book those dates.
- At check-in time (typically 3:00 PM or per hotel policy), check the PMS to identify if the guest has not yet arrived and has not communicated.
- Search the PMS for any recent notes or modifications that might explain the delay (e.g., guest requested late arrival, rescheduled arrival, etc.).
- If no communication from the guest and no arrival by a specified time (e.g., 11:00 PM, or per hotel policy), attempt to contact the guest:
- Call the phone number on file and leave a professional voicemail: "This is [hotel name]. We are holding your reservation for [dates]. Please call us at [number] to confirm your arrival or let us know if your plans have changed."
- Send an email to the guest's email address with the same message.
- Record the attempted contact date and time in the PMS.
- If the guest is reached during the contact attempt:
- Ask if they are still planning to arrive (and if so, when).
- If the guest confirms they will not arrive, process a cancellation per the Cancellation task above.
- If the guest confirms late arrival, update the Special Requests in the PMS with the new arrival time and alert front desk staff.
- If the guest cannot be reached and does not arrive by the no-show deadline (typically midnight or per hotel policy):
- Mark the reservation as No-Show in the PMS (change reservation status to No-Show or use the PMS No-Show function).
- Document in the PMS Notes:
- Date and Time no-show was recorded
- Attempts to contact guest (date, time, method)
- Result (no response, unreachable, etc.)
- If the reservation included a credit card guarantee or deposit, charge the guest per the cancellation policy (typically the full first night or full stay, depending on policy). Record the charge date and amount in the PMS.
- Send a no-show notice via email to the guest explaining the charges applied and hotel policy.
- If this is a group or corporate reservation, notify the group coordinator or corporate contact of the no-show and charges applied.
- Release the room back to available inventory in the PMS so the room can be sold to other guests.
- Review the PMS Arrival Report for the next 1-3 days to identify all incoming reservations.
- Verify that recent modifications or cancellations are reflected correctly in the PMS.
- Flag any special circumstances for management review (VIP guests, high-value bookings, accessibility requirements, group arrivals, etc.).
- Communicate with housekeeping by sending the Housekeeping Report or Daily Task List that includes:
- Special requests (accessibility room setup, crib needed, extra pillows, etc.)
- Late arrivals (note expected arrival time so rooms are not serviced early)
- Early departures (so rooms can be released for early turnover if needed)
- Guest preferences from PMS history (hypoallergenic bedding, extra amenities, etc.)
- Alert revenue management or management of any of the following:
- High-value bookings or corporate accounts
- VIP arrivals (loyalty program elites, repeat guests, important clients)
- Group arrivals (large multi-room reservations requiring coordinated check-in)
- Unusual requests requiring management approval or special service
- Ensure front desk staff are briefed via a daily arrival meeting or shift briefing on:
- Key arrivals (names of important guests, group coordinators, corporate executives)
- Special circumstances (guests celebrating milestones, guests requiring mobility assistance, guests with specific needs or preferences)
- Potential issues (overbooking, modifications, outstanding deposits, guests placed on waitlist)
- If applicable, prepare room assignments in the PMS for high-priority guests (VIP, corporate, group leaders).
- Review group or corporate reservations to confirm that rooming lists and special arrangements have been finalized with the group coordinator or corporate contact.
Capture all essential details from the guest's initial booking request, regardless of the communication channel. This creates the foundation of the reservation record.
Systematically collect the core information needed to search availability and create an accurate reservation record in the PMS. This step determines occupancy and room allocation.
Search the PMS to verify that requested room types are available for the requested dates. Availability determines whether the reservation can be accepted without modification.
Based on availability, decide whether to accept the reservation or inform the guest of alternatives or unavailability. Document the guest's final decision clearly.
Gather all required personal and billing information needed to finalize the reservation. This information is entered into the PMS and used for check-in, billing, and pre-arrival communication.
Collect payment details to guarantee the reservation and minimize no-show risk. This ensures the hotel has financial security for the booking.
Create the official reservation record in the PMS with all collected information. This record serves as the master source for all departments (front desk, housekeeping, management, revenue).
Send a confirmation email or message to the guest that includes all key booking details and establishes clear expectations for arrival, payment, and cancellation. This serves as the written contract.
If hotel policy requires a deposit or prepayment to hold the reservation, communicate this requirement clearly and process the payment. Deposits reduce no-show risk and secure the room.
Ensure all reservation information is properly documented in both the PMS and any manual backup systems used by your property for redundancy and departmental access.
When a guest requests changes to an existing reservation before arrival, update the record promptly and communicate all changes back to the guest. Modifications are common and must be processed accurately to avoid confusion at check-in.
Process cancellations professionally and accurately following the hotel's cancellation policy, and document all details for record-keeping, revenue management, and legal purposes.
If a guest does not arrive for their reserved check-in, follow hotel protocol to document the no-show, charge appropriately per policy, and minimize revenue loss.
Ensure all departments (front desk, housekeeping, revenue management) have current and accurate reservation information to prepare for guest arrivals and prevent service gaps.
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Introduction
This SOP ensures consistent, accurate, and professional management of hotel reservations from initial inquiry through pre-arrival modifications. It covers all essential steps staff must follow when handling guest bookings—whether through phone, email, website, or third-party booking systems.
Use this hotel reservation procedure to:
- Process inquiries and reservations systematically without missing critical information
- Confirm bookings accurately and communicate clearly with guests
- Handle modifications and cancellations efficiently and professionally
- Track and manage reservation records for revenue and occupancy planning
Following this SOP minimizes booking errors, improves guest satisfaction, and ensures your property maintains accurate records for financial and operational reporting.
You can also preview a Hotel Reservation Checklist Quiz
Details
Why This SOP Matters
The reservation process is the foundation of hotel revenue management and guest experience. A well-executed booking procedure ensures accurate room inventory management, proper payment collection, and sets clear expectations for both the guest and the hotel. Industry research shows that standardized reservation procedures reduce errors, improve occupancy rates, and create a professional first impression that influences guest satisfaction from the moment of booking.
The Six Stages of Hotel Reservations
Hotel booking management typically progresses through six critical stages, each requiring specific actions and documentation:
1. Identification of Business Source – Determine if the booking is a FIT (Free Independent Traveler) individual or family reservation, or a group booking requiring different handling and bulk room allocation.
2. Communication and Initial Inquiry – Guest contacts the hotel via phone, email, website, OTA (online travel agency), or walk-in to express interest in staying. Staff must respond professionally and efficiently to capture the initial inquiry.
3. Formulation of the Reservation Request – Staff collect critical details (arrival/departure dates, room type, number of guests, special requests) and verify room availability against the PMS.
4. Reservation Acceptance or Denial – Based on availability, staff either confirm the booking, offer alternatives, or inform the guest the requested dates are unavailable.
5. Confirmation Notification – The hotel sends written confirmation to the guest, establishing agreement on dates, rates, payment method, and cancellation policy. This creates a binding contract.
6. Modification and Pre-Arrival Activity – Guests may request changes to dates, room types, or special requests. Staff update the PMS and communicate changes. As arrival approaches, staff prepare final reports and coordinate with housekeeping and front desk teams.
Key Reservation Types and Policies
FIT Reservations – Individual or family bookings made directly or through booking platforms. FIT reservations typically allow simultaneous blocking and booking, meaning the room is held once the guest confirms.
Group Reservations – Multi-room bookings for organized groups, corporate events, conferences, or conventions. Groups typically require a block of rooms to be held in advance, with a rooming list provided closer to arrival. Hotels may release unbooked rooms from the group block if not picked up by a specified date.
Guaranteed vs. Non-Guaranteed Reservations – Guaranteed reservations are secured by a credit card or deposit; the guest is charged for at least the first night if they fail to arrive. Non-guaranteed reservations may be released if not arrived by a specified time (typically evening or midnight).
Common Mistakes to Avoid
Incomplete Information – Failing to collect complete contact information, special requests, or payment details at the time of booking can lead to communication failures and payment disputes. Always verify all required fields are completed in the PMS before saving the reservation.
Not Verifying Availability – Confirming a hotel booking process without checking actual room availability in the PMS can result in overbooking. Always verify dates and room types against the PMS before accepting the booking.
Miscommunicating Cancellation Policy – Guests who do not fully understand cancellation terms may dispute charges later. State the policy clearly and explicitly during the call or in writing, and ask the guest to acknowledge understanding.
Failing to Document Special Requests – Comments about accessibility needs, celebrations, or room preferences can be missed if not clearly recorded in the PMS Notes. Take time to accurately document all special requests in the designated field and ensure they are visible to all staff.
Not Following Up on No-Shows – Timely contact attempts when guests fail to arrive can prevent revenue loss or capture cancelled bookings before the room is permanently lost. Call and email guests within a reasonable time if they don't arrive.
Best Practices for Reservation Management
Establish Clear Communication – Provide confirmation details in writing (email, SMS, or postal mail) so guests and staff have reference materials. Include the confirmation number prominently so guests can quote it for future modifications or inquiries.
Implement a Deposit or Guarantee Policy – Requiring deposits or credit card guarantees reduces no-show rates significantly. Studies show that properties using guarantees experience substantially lower no-show rates and better revenue protection.
Use Dynamic Pricing – Adjust rates based on occupancy forecasts and demand. The 80/20 principle suggests that approximately 80% of revenue comes from 20% of business sources (e.g., corporate accounts, high-value guests, peak booking periods). Focus premium rates and upselling efforts on high-value booking windows.
Plan for Overbooking Prevention – No-shows and cancellations are inevitable. Maintain backup agreements with partner hotels to reposition guests if overbooking occurs. Contact guests 2-3 days before arrival to confirm the reservation and reduce no-show risk.
Train Staff on Service Recovery – When issues arise (booking errors, no availability, system problems), empower staff to offer solutions such as room upgrades, amenities, or alternative dates. This converts potential complaints into positive outcomes.
Expert Insights
Research from hospitality management institutions and the American Hotel & Lodging Association emphasizes that standardized hotel reservation procedures are critical to operational efficiency and revenue optimization. Industry guidance indicates that properties with clear, documented booking workflows experience lower errors, reduced staff training time, and improved guest satisfaction. Studies show that the first guest interaction—beginning with the reservation confirmation—significantly influences overall stay satisfaction. Properties that send detailed, accurate confirmations with clear expectations tend to have higher guest satisfaction scores and fewer check-in complications. The practice of confirming reservations a few days before arrival has proven effective in reducing no-show rates and reinforcing guest commitment to the booking.
References
Hotel Reservation Checklist Frequently Asked Questions
What information must be collected when a guest makes a hotel reservation procedure?
How should staff handle a guest who requests to modify their reservation dates?
What is the proper procedure if a guest does not arrive for their reservation?
When should staff collect a deposit or prepayment for a hotel booking process?
What should staff do if a guest wants to cancel their reservation within the free cancellation window?
How can staff minimize no-show rates for booking management?
What communication should be sent to a guest after their reservation is confirmed?
How should staff handle a reservation when the requested room type is not available?
What steps should staff follow if a guest questions their reservation rate or terms?
How should staff manage a reservation when the guest is a corporate or group booking?
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