Email Delivery Rules Checklist
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- To whom do you send your newsletter?
- If you care about your subscribers and your reputation, send messages only to those people who really want to read it.
- An opt-in email list will solve unwanted email problems 90% of the time because your message is unlikely to be marked as SPAM.
- If you offer your site visitors a chance to subscribe to your newsletter, make sure it is a confirmed subscription.
- Review your ‘From’ and ‘Subject’ fields
- The ‘From’ field should contain your company’s me and/or the title of your newsletter
- Upon receiving your message, the reader should be able to answer, “Yes” to the question, “Do I know who this is from?”
- Likewise, your ‘Subject’ field must include an attractive le
- Control your message content
- Make sure that all of your emails include current contact formation, including phone numbers, email addresses and even your physical address.
- Heck to see if any words in your subject line or message text trigger SPAM filters.
- You can e a list of the most popular SPAM triggers by Mequoda.
- In addition, Lyris offers a free service to check your message content for SPAM triggers.
- Nowadays, ISPs use smart SPAM tering systems, so you shouldn’t avoid every potential SPAM content word if it is an portant part of your message.
- Though their usage can add SPAM signals to your email, if ur message does not score a critical number of such SPAM signals, your email likely won’t filtered.
- Don’t be afraid to use a few common SPAM triggering words if your message will ally benefit from them.
- Use only absolutely necessary graphics in your message
- Spammers and legitimate ail marketers alike use loaded images as a metric – to check valid email accounts and lculate open rates.
- As a result, email programs and web-based services don’t download ages by default.
- This means your readers won’t see your images unless they click on an tion to “display images” in your message.
- While you shouldn’t overload your message with ages, if you insert some relevant text into the ‘alt’ attribute of the image, there’s a chance at it will be downloaded by potential readers and your newsletter will be read.
- Do not attach files to your message
- Most savvy Internet users will consider files sent via email too suspicious to open.
- A better idea is to use a Web link (be sure to check its ailability before you send your message!)
- Deliver a perfect user experience with your newsletter
- Make sure your newsletter layout rendered perfectly by all important Web-based email service providers and email clients.
- To ensure compliance with the CAN-SPAM Act
- Your newsletter must be “opt-out
- Your unsubscribe requests should be honored immediately.
- What’s more, consider making your unsubscribe look more like a landing page.
- Subscribe to feedback loop services with all important email providers, such as Yahoo!, OAOL, MS HotMail/Live, Comcast and others.
- Take care to process any abuse emails regularly and quickly.
- Maintenance
- Maintain your subscriber list to keep your unknown user rates down.
- Regularly remove un-deliverable addresses that bounce because ISPs and ESPs track bounce rates and may list your IP if you repeatedly attempt to deliver messages to closed or non-existing ubscriber mailboxes.
- Testing Delivery
- Be sure to test message delivery from your domain with all the major Email Service Providers (ESPs).
- Testing deliverability is easy
- If you find an issue, try to solve it.
- If you’ve been blacklisted, get in touch with the company that maintains the blacklist and follow its structions to be removed.
- Another way to avoid blacklisting status is to contract with an mail reputation service in order to add your IP addresses to various trusted lists.
- Our experience has taught us that subscribing to any of the above reputation services makes sense only if you are really a bulk email sender.
- Otherwise, adhering to the other smart email practices described here should be enough to ensure you maintain email
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Presented by:
Jason Conn
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Who it's for
This Email Delivery Rules Checklist is for teams that want consistent execution, less rework, and clear ownership.
- Standardize quality - run the same Email Delivery Rules steps every time, regardless of who executes
- Save time - reuse a proven Email Delivery Rules workflow instead of rebuilding processes from scratch
- Improve accountability - assign owners and see what's done vs. what's pending
- Onboard faster - use the Email Delivery Rules checklist as the SOP and training guide
- Coordinate across roles - handoffs are clear and everyone works from the same source of truth
How to use it
How to use this Email Delivery Rules Checklist:
- Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
- Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
- Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
- Reuse without rebuilding - when Email Delivery Rules comes up again, start from your saved version and run it with clear ownership.
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Scores 4.70 with 65 votes