he definition of permission marketing: Anticipated, personal and relevant messages delivered to people who actually want to get them. Nowhere does it say anything about you and your needs as a sender. Probably none of my business, but I'm just letting you know how I feel. (And how your prospects feel). The purpose of this checklist, is to hopefully reduce silly CC-to-all emails about the carpool, the fake-charity forwards, the ALL CAPS yelling and the PR spam. Feel free to send this to those that need to read it: Before you hit send on that next email, perhaps you should run down this list, just to be sure.
Ask yourself: Is there a long legal disclaimer at the bottom of my email? Why? Does the subject line make it easy to understand what's to come and likely it will get filed properly? If I had to pay 42 cents to send this email, would I?