Choosing a Business Name
Create a brief statement about what your business does.
Generate a list of words that can be used to describe your business.
Create five to ten potential business names.
Evaluate each potential name based on its ability to convey to customers what your company does.
Select the business name that will have the most general appeal.
Select a business name that will work on the Web.
Check to make sure that the selected business name is not already protected by trademark.
Make sure that there isn't already a business using that name in your market.
A Good Business Name
Make sure it's memorable - but easy to spell.
It should have a strong visual element to it.
Make sure it has positive connotation.
Ensure it includes information about what your business does.
Keep it as short as possible.

Business Name Checklist

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