Business Name Checklist
Table of Contents
Choosing a Business Name
Create a brief statement about what your business does.
Generate a list of words that can be used to describe your business.
Create five to ten potential business names.
Evaluate each potential name based on its ability to convey to customers what your company does.
Select the business name that will have the most general appeal.
Select a business name that will work on the Web.
Check to make sure that the selected business name is not already protected by trademark.
Make sure that there isn't already a business using that name in your market.
A Good Business Name
Make sure it's memorable - but easy to spell.
It should have a strong visual element to it.
Make sure it has positive connotation.
Ensure it includes information about what your business does.
Keep it as short as possible.
Download or Print this Business Name Checklist
Get a printable version of this checklist in your preferred format: PDF, Word, Excel, or print directly from your browser.
Presented by:
Jake R Brady
Stats
Views
31
Views: 31
Uses
3
Uses: 3
Tasks
15
Tasks: 15
Who it's for
This Business Name Checklist is for teams that want consistent execution, less rework, and clear ownership.
- Standardize quality - run the same Business Name steps every time, regardless of who executes
- Save time - reuse a proven Business Name workflow instead of rebuilding processes from scratch
- Improve accountability - assign owners and see what's done vs. what's pending
- Onboard faster - use the Business Name checklist as the SOP and training guide
- Coordinate across roles - handoffs are clear and everyone works from the same source of truth
How to use it
How to use this Business Name Checklist:
- Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
- Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
- Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
- Reuse without rebuilding - when Business Name comes up again, start from your saved version and run it with clear ownership.