Web Marketing Checklist
4.8/5 with 101 votes
Table of Contents
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- Search Engine Strategies
- Write a keyword-rich page title.
- Write a description META tag.
- Use your important keywords in headers (H1, H2, H3)
- Place your keywords in the first paragraph of your body content.
- Include keywords in the ALT attribute of image tags.
- Use keywords in hyperlinks.
- Make your navigation system user- and search engine friendly.
- Create a site map.
- Develop webpages that focus on each your target keywords.
- Promote your business online.
- Promote video, images, and audio content.
- Linking Strategies
- Submit your wesbite to directories such as DMOZ, Yahoo! and Business(dot)com.
- Submit your website to geberal and niche directories.
- Request reciprocal links.
- Write articles for others to use in websites and newsletters.
- Issue news releases.
- Social Media Strategies
- Begin a business blog.
- Become part of a social media community.
- Promote your website in forums and discussion groups.
- Ask visitors to bookmark your website.
- Traditional Strategies
- Include Your URL on stationery, cards, and literature.
- Promote using traditional media such as newspapers and yellow pages.
- Develop a free Service.
- E-Mail Strategies
- Install a "signature" in your e-mail program
- Publish an e-mail newsletter.
- Ask for e-mail sign-ups.
- Send reminder e-mails.
- Send offers to your visitors and customers.
- Exchange e-mail mentions with complementary businesses.
- Paid Advertising Strategies
- Buy a text ad in an e-mail newsletter.
- Consider an affiliate program.
- Use Pay Per Click (PPC) advertising.
- List your products with shopping comparison bots and auction sites.
- Rent targeted, commercial e-mail lists.
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Presented by:
Jefferey Rondman
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Views: 28
Uses
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Uses: 2
Tasks
40
Tasks: 40
Who it's for
This Web Marketing Checklist is for teams that want consistent execution, less rework, and clear ownership.
- Standardize quality - run the same Web Marketing steps every time, regardless of who executes
- Save time - reuse a proven Web Marketing workflow instead of rebuilding processes from scratch
- Improve accountability - assign owners and see what's done vs. what's pending
- Onboard faster - use the Web Marketing checklist as the SOP and training guide
- Coordinate across roles - handoffs are clear and everyone works from the same source of truth
How to use it
How to use this Web Marketing Checklist:
- Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
- Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
- Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
- Reuse without rebuilding - when Web Marketing comes up again, start from your saved version and run it with clear ownership.
Rate this Checklist
5 stars
Scores 4.80 with 101 votes