Search Engine Strategies
Write a keyword-rich page title.
Write a description META tag.
Use your important keywords in headers (H1, H2, H3)
Place your keywords in the first paragraph of your body content.
Include keywords in the ALT attribute of image tags.
Use keywords in hyperlinks.
Make your navigation system user- and search engine friendly.
Create a site map.
Develop webpages that focus on each your target keywords.
Promote your business online.
Promote video, images, and audio content.
Linking Strategies
Submit your wesbite to directories such as DMOZ, Yahoo! and Business(dot)com.
Submit your website to geberal and niche directories.
Request reciprocal links.
Write articles for others to use in websites and newsletters.
Issue news releases.
Social Media Strategies
Begin a business blog.
Become part of a social media community.
Promote your website in forums and discussion groups.
Ask visitors to bookmark your website.
Traditional Strategies
Include Your URL on stationery, cards, and literature.
Promote using traditional media such as newspapers and yellow pages.
Develop a free Service.
E-Mail Strategies
Install a "signature" in your e-mail program
Publish an e-mail newsletter.
Ask for e-mail sign-ups.
Send reminder e-mails.
Send offers to your visitors and customers.
Exchange e-mail mentions with complementary businesses.
Paid Advertising Strategies
Buy a text ad in an e-mail newsletter.
Consider an affiliate program.
Use Pay Per Click (PPC) advertising.
List your products with shopping comparison bots and auction sites.
Rent targeted, commercial e-mail lists.

Web Marketing Checklist

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