Planning
Identify people within the business who are responsible for and who should be informed about social media programme.
Have a good understanding of the roles played by social media in your market sector.
Know what your competitors are doing and with what success.
Establish clear measurable objectives for your social media programme.
Identify and understand the measurement and tracking tools you will use to monitor the objectives.
Establish a clear report structure and process against the objectives.
Listening
Create a list of search terms that identify the conversations that are most relevant to you.
Identify opinion leaders in the online conversations that are relevant to you.
Put the appropriate monitoring tools in place to follow these conversations.
Responding
Integrate social media practices into your Crisis and Issues Planning.
Create clear and realistic policies and processes for responding.
Identify platforms for your response.
Influencing
Identify and second key spokespeople inside your business.
Create a content development program schedule.
Create a linkbait program.
Create a distributed content program.
Invite your key bloggers and opinion leaders to join an advisory panel.
Establish an SEO PR program.
Enlisting
Create an education program for internal audiences.
Create a clear, realistic social media policy and communicate it to your staff.
Apply the social media policy and understand how it is being implemented.

Social Media Checklist

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