A well written checklist is an asset for the reader. So once you have finished writing your checklist and it is published, you should spread the word! You can use the following promote checklist where appropriate.
Promoting your checklist is a priority, but please only promote where appropriate. E.g. there is NO point promoting a baby checklist to your professional network on LinkedIn. Do not spam irrelevant forums with posts about your checklist. Build a relationship with 3rd parties that adds value to your AND to them.