Product Launch Checklist
Table of Contents
Planning
Prepare a launch plan - cover all tasksto be performed by production, marketing, sales, product support, and other departments.
Make sure the departments understand their responsibilities for launch tasks.
Make sure the departments have dedicated the required resources to support product launch.
Ensure that all preparations have been completed and the product is ready to launch.
Technical
Evaluate the product performance through testing.
Make sure the product meets its defined requirements.
Ensure the product and the production process have been validated.
Make sure that all regulatory approvals and certifications have been obtained.
Check if the product design documentation has been completed and approved.
Make sure the technical data sheets have been prepared.
Ensure that the user documentation, manuals and maintenance instructions have been completed.
Make sure the engineering personnel is ready to address any issues that might arise.
Operations
Make sure the manufacturing process documentation or outputs are complete.
Ensure the production processes have been proven using either pilot or actual production lines.
Check if traning has been provided to all production workers.
Ensure the demand forecast data has been established.
Select and qualify all suppliers.
Ensure the needed materials and parts are on-order or in stock.
Check the personnel to support planned production.
The distribution pipeline is filled with the appropriate level of product.
Marketing and Sales
Key customer feedback, focus groups, test markets, or beta tests were performed prior to launch.
Make sure the testimonials or case studies have been prepared.
Develop a promotion and advertising plan.
Develop advertising copy and prepare media contracts and arrangements.
Develop promotional materials and sales literature for distribution.
Identify sales and distribution channels.
Sales personnel have been trained and have the sales support material and product samples.
Product pricing has been established and approved.
Final packaging has been designed, approved and ordered.
The sales forecast has been updated based on the latest forecast of market demand.
The website has been updated.
Prepare press releases for distribution.
Brief industry analysts or other influential personnel.
Announce a product release.
Product Support
Make sure necessary support resources are in place.
Ensure service and support personnel have been trained.
Frequently asked questions (FAQ's) have been identified and responses prepared.
Troubleshooting guides, installation guides, and service manuals have been prepared.
Spare part requirements have been planned.
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Presented by:
Campbell Rodriguez
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Who it's for
This Product Launch Checklist is for teams that want consistent execution, less rework, and clear ownership.
- Standardize quality - run the same Product Launch steps every time, regardless of who executes
- Save time - reuse a proven Product Launch workflow instead of rebuilding processes from scratch
- Improve accountability - assign owners and see what's done vs. what's pending
- Onboard faster - use the Product Launch checklist as the SOP and training guide
- Coordinate across roles - handoffs are clear and everyone works from the same source of truth
How to use it
How to use this Product Launch Checklist:
- Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
- Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
- Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
- Reuse without rebuilding - when Product Launch comes up again, start from your saved version and run it with clear ownership.