Print Ad Checklist
4.7/5 with 65 votes
Table of Contents
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- Basics
- Determine the purpose of the advertisement.
- Determine anticipated audience.
- Decide who are imagined users of the product advertised.
- Decide who is the assumed authority on the product.
- Determine What are some of the explicit values and attitudes assumed to be shared by the readers/viewers.
- Determine what are some of the more implicit or taken-for-granted points of consensus.
- Determine the basic design of the advertisement.
- Determine if a photograph will be used in the advertisement.
- If there are figures in the ad (people, animals), determine what they are like.
- Decide what symbols and signs will appear in the advertisement.
- Decide how the language will be used.
- Decide on the basic themes in the advertisement.
- Your Ad
- Create ad for the correct target audience.
- Communicate a simple and easy to remember message to your customers.
- The simpler the headline, the better.
- Every other ad element should support the headline message, whether that message is price, selection, quality, or any concept.
- Find one style and personality and stay with it for at least a year or more for your ads.
- Avoid targeting your competition or being negative about them.
- Be credible.
- Provide easily visible information in the ad for potential customers to buy.
- Examine competitive ads in the media that you are planning to advertise in.
- Make sure your ad stands out from competitive ads.
- Make sure the ad looks professional.
- Check your ads for spelling and gramatical errors.
- Have a couple "sets of eyes" review the ad before it finally runs.
- Be acurate and truthful in the ads you create.
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Presented by:
Campbell Rodriguez
Stats
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36
Views: 36
Uses
2
Uses: 2
Tasks
28
Tasks: 28
Who it's for
This Print Ad Checklist is for teams that want consistent execution, less rework, and clear ownership.
- Standardize quality - run the same Print Ad steps every time, regardless of who executes
- Save time - reuse a proven Print Ad workflow instead of rebuilding processes from scratch
- Improve accountability - assign owners and see what's done vs. what's pending
- Onboard faster - use the Print Ad checklist as the SOP and training guide
- Coordinate across roles - handoffs are clear and everyone works from the same source of truth
How to use it
How to use this Print Ad Checklist:
- Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
- Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
- Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
- Reuse without rebuilding - when Print Ad comes up again, start from your saved version and run it with clear ownership.
Rate this Checklist
5 stars
Scores 4.70 with 65 votes