Print Ad Checklist
Table of Contents
Basics
Determine the purpose of the advertisement.
Determine anticipated audience.
Decide who are imagined users of the product advertised.
Decide who is the assumed authority on the product.
Determine What are some of the explicit values and attitudes assumed to be shared by the readers/viewers.
Determine what are some of the more implicit or taken-for-granted points of consensus.
Determine the basic design of the advertisement.
Determine if a photograph will be used in the advertisement.
If there are figures in the ad (people, animals), determine what they are like.
Decide what symbols and signs will appear in the advertisement.
Decide how the language will be used.
Decide on the basic themes in the advertisement.
Your Ad
Create ad for the correct target audience.
Communicate a simple and easy to remember message to your customers.
The simpler the headline, the better.
Every other ad element should support the headline message, whether that message is price, selection, quality, or any concept.
Find one style and personality and stay with it for at least a year or more for your ads.
Avoid targeting your competition or being negative about them.
Be credible.
Provide easily visible information in the ad for potential customers to buy.
Examine competitive ads in the media that you are planning to advertise in.
Make sure your ad stands out from competitive ads.
Make sure the ad looks professional.
Check your ads for spelling and gramatical errors.
Have a couple "sets of eyes" review the ad before it finally runs.
Be acurate and truthful in the ads you create.
Download or Print this Print Ad Checklist
Get a printable version of this checklist in your preferred format: PDF, Word, Excel, or print directly from your browser.
Presented by:
Campbell Rodriguez
Stats
Views
12
Views: 12
Uses
2
Uses: 2
Tasks
28
Tasks: 28
Who it's for
This Print Ad Checklist is for teams that want consistent execution, less rework, and clear ownership.
- Standardize quality - run the same Print Ad steps every time, regardless of who executes
- Save time - reuse a proven Print Ad workflow instead of rebuilding processes from scratch
- Improve accountability - assign owners and see what's done vs. what's pending
- Onboard faster - use the Print Ad checklist as the SOP and training guide
- Coordinate across roles - handoffs are clear and everyone works from the same source of truth
How to use it
How to use this Print Ad Checklist:
- Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
- Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
- Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
- Reuse without rebuilding - when Print Ad comes up again, start from your saved version and run it with clear ownership.