Supporting Components
Title and accompanying photographs or illustrations are relevant and helpful.
Components accurately convey the topic of the story.
Components engage the reader by arousing curiosity or interest in the topic.
Lead
Introduces the topic of the article.
Engages the reader by arousing interest in the topic.
Presents material from the reader's point of view.
Suggests the scope of the article.
Body
Presents relevant background and history to make the topic understandable.
Explains significance and broader implications of the topic or recommendation.
Illustrates main points with specific examples and data.
Uses transitions to connect the article's main points or major components.
Conclusions
Emphasizes the significance of the topic to the reader.
Repeats the most important point.
Provokes the reader to think more deeply about the topic.
Provides the information necessary for the reader to respond or to take the desired action.
Language
Appropriate for the audience and the purpose.
Word choice is clear, specific, accurate and free of jargon.
Sentences are free of wordiness and ambiguity.
Paragraphs are brief and sharply focused.
Quotations or testimonials illustrate and reinforce the main points.
Copy is carefully edited and free of distracting errors in spelling, grammar, and punctuation.

Newsletter Checklist

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