Define Company's Present State
Answer the question: "Where are we now?"
Identify company current attributes.
Identify company competencies and performance levels throughout all departments.
Review the business files and financial documents.
Perform staff interviews.
Compare current characteristics to its current performance in terms of market share, sales and profits.
Revisit the Objectives and Goals
Answer the question, "Where do we want to be?"
Revisit the goals concerning target market share, sales and profits.
Bridge the Gap
Answer the question: "How are we going to get there?"
Look for any discrepancies in performance, or "gaps" that may be hindering the company's ability to reach its potential.
Develop new objectives that guide the company in achieving its overall goals.
Turn the findings and new goals into a report.
Determine how a company implements the findings of a gap analysis.
Estimate profitability if the overall goal is accomplished.

Gap Analysis Checklist

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