Digital Media Plan Checklist
4.8/5 with 134 votes
Table of Contents
Save the full checklist and customize it later.
0 of 28 completed
- Content
- Decide the type of content that will be featured the website.
- Determine Who will be responsible for producing the content.
- Decide how the content will be delivered.
- Check what type of technical platform the content will require.
- Decide whether the content is going to be syndicated to iTunes, Shoutcast, or any other site.
- Decide if the content requires any "RSS" feed functionality.
- Determine whether the content is going to be repackaged for e-mail distribution.
- Communication
- Find out how visitors will interact with your brand.
- Find out if there is a policy on how quickly listeners should expect a reply to any e-mail or other communication.
- Determine type of technology you will use to facilitate communication between visitors and your station staff.
- Commerce
- Determine what type of store front / shopping cart functionality you will need for your site.
- Decide on the strategy for controlling inventory in your store.
- Decide who serves as the customer service representative at your station when a visitor has a problem.
- Movement
- Determine the strategy to move visitors onto your website.
- Decide how you will utilize search engines to direct interested customers to your site.
- Make sure your site has been optimized for search engines.
- Determine your plan to maintain healthy-search-engine-friendly sites.
- Decide on the type of on-air cross promotion to support the website.
- Decide how you will retain visitors on the site for more than three pages.
- Measurement
- Choose metrics program you will use.
- Decide whether to commission third party audits for this site.
- Determine the types of reports that will be opened to the sales staff.
- Decide how often consultant will review the metrics to refine content strategy.
Download or Print this Digital Media Plan Checklist
Get a printable version of this checklist in your preferred format: PDF, Word, Excel, or print directly from your browser.
Presented by:
Campbell Rodriguez
Stats
Views
103
Views: 103
Uses
3
Uses: 3
Tasks
28
Tasks: 28
Who it's for
This Digital Media Plan Checklist is for teams that want consistent execution, less rework, and clear ownership.
- Standardize quality - run the same Digital Media Plan steps every time, regardless of who executes
- Save time - reuse a proven Digital Media Plan workflow instead of rebuilding processes from scratch
- Improve accountability - assign owners and see what's done vs. what's pending
- Onboard faster - use the Digital Media Plan checklist as the SOP and training guide
- Coordinate across roles - handoffs are clear and everyone works from the same source of truth
How to use it
How to use this Digital Media Plan Checklist:
- Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
- Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
- Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
- Reuse without rebuilding - when Digital Media Plan comes up again, start from your saved version and run it with clear ownership.
Rate this Checklist
5 stars
Scores 4.80 with 134 votes