Digital Media Plan Checklist
Table of Contents
Content
Decide the type of content that will be featured the website.
Determine Who will be responsible for producing the content.
Decide how the content will be delivered.
Check what type of technical platform the content will require.
Decide whether the content is going to be syndicated to iTunes, Shoutcast, or any other site.
Decide if the content requires any "RSS" feed functionality.
Determine whether the content is going to be repackaged for e-mail distribution.
Communication
Find out how visitors will interact with your brand.
Find out if there is a policy on how quickly listeners should expect a reply to any e-mail or other communication.
Determine type of technology you will use to facilitate communication between visitors and your station staff.
Commerce
Determine what type of store front / shopping cart functionality you will need for your site.
Decide on the strategy for controlling inventory in your store.
Decide who serves as the customer service representative at your station when a visitor has a problem.
Movement
Determine the strategy to move visitors onto your website.
Decide how you will utilize search engines to direct interested customers to your site.
Make sure your site has been optimized for search engines.
Determine your plan to maintain healthy-search-engine-friendly sites.
Decide on the type of on-air cross promotion to support the website.
Decide how you will retain visitors on the site for more than three pages.
Measurement
Choose metrics program you will use.
Decide whether to commission third party audits for this site.
Determine the types of reports that will be opened to the sales staff.
Decide how often consultant will review the metrics to refine content strategy.
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Presented by:
Campbell Rodriguez
Stats
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57
Views: 57
Uses
3
Uses: 3
Tasks
28
Tasks: 28
Who it's for
This Digital Media Plan Checklist is for teams that want consistent execution, less rework, and clear ownership.
- Standardize quality - run the same Digital Media Plan steps every time, regardless of who executes
- Save time - reuse a proven Digital Media Plan workflow instead of rebuilding processes from scratch
- Improve accountability - assign owners and see what's done vs. what's pending
- Onboard faster - use the Digital Media Plan checklist as the SOP and training guide
- Coordinate across roles - handoffs are clear and everyone works from the same source of truth
How to use it
How to use this Digital Media Plan Checklist:
- Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
- Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
- Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
- Reuse without rebuilding - when Digital Media Plan comes up again, start from your saved version and run it with clear ownership.