Copywriting Checklist
4.7/5 with 65 votes
Table of Contents
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- Before Writing
- Study the company and the product/service to understand what is being sold.
- Research the prospects and the market to determine what benefits the prospect wants most.
- Develop the main emotions that can be touched with the copywriting for this project.
- Think like the prospect; and not like the marketer.
- Develop the best offer that can be made to the prospect.
- Start of the Copy
- Write at least 20 different headlines before choosing the best one.
- Watch headline length.
- Make sure the information in the headline is repeated in the bodycopy.
- In the introductory part reinforce the main benefit(s) of the headline and elaborate.
- Body of the Copy
- List the prospect's likely objections to buying, and overcome those objections.
- Flatter the prospect if you can.
- Get the prospect to mentally 'picture and enjoy' the end-result benefits of buying.
- Use testimonials, studies and success stories to add credibility and believability.
- Use the words 'free', 'new', 'save', 'no-risk', 'guaranteed', 'easy', 'simple', 'fast' whenever you can.
- Create urgency to get a response as soon as possible.
- Tell the prospect what he will lose if he does not respond.
- Tell the prospect exactly what to do to order.
- Be sure the copywriting is easy to read and 'scan.'
- Read your copy aloud.
- Use short paragraphs.
- If the flow gets slowed or stopped at any point in the copy, fix it.
- Ensure your copy is passionate and enthusiastic.
- Make sure your copy is transparent.
- Remember that openness and honesty are vital.
- Make sure your copy is conversational.
- Make sure the tone of voice reflect your client's brand values.
- Do the proofing after the copy has been dropped into the design.
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Presented by:
Campbell Rodriguez
Stats
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64
Views: 64
Uses
6
Uses: 6
Tasks
30
Tasks: 30
Who it's for
This Copywriting Checklist is for teams that want consistent execution, less rework, and clear ownership.
- Standardize quality - run the same Copywriting steps every time, regardless of who executes
- Save time - reuse a proven Copywriting workflow instead of rebuilding processes from scratch
- Improve accountability - assign owners and see what's done vs. what's pending
- Onboard faster - use the Copywriting checklist as the SOP and training guide
- Coordinate across roles - handoffs are clear and everyone works from the same source of truth
How to use it
How to use this Copywriting Checklist:
- Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
- Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
- Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
- Reuse without rebuilding - when Copywriting comes up again, start from your saved version and run it with clear ownership.
Rate this Checklist
5 stars
Scores 4.70 with 65 votes