AdSense Checklist

4.7/5 with 88 votes
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Toggle First things first status

First things first

Toggle In your first few days with AdSense, focus on setting up your account and making sure it's running properly. status

In your first few days with AdSense, focus on setting up your account and making sure it's running properly.

Toggle Read the program policies - Familiarize yourself with the program policies to ensure you make the most of AdSense. status

Read the program policies - Familiarize yourself with the program policies to ensure you make the most of AdSense.

Toggle Sign up for AdSense - Apply to join AdSense and sign in to your account. status

Sign up for AdSense - Apply to join AdSense and sign in to your account.

Toggle Create an ad unit - Create your first ad unit and make sure it is displayed on your page. status

Create an ad unit - Create your first ad unit and make sure it is displayed on your page.

Toggle Sign up to receive AdSense news by email - Make sure you'll receive our personalized performance suggestions, special offers and product updates by subscribing to our emails in your account. status

Sign up to receive AdSense news by email - Make sure you'll receive our personalized performance suggestions, special offers and product updates by subscribing to our emails in your account.

Toggle Set yourself up for success status

Set yourself up for success

Toggle After your ads have been running for about a week, learn how to check on your progress and make changes to improve performance. status

After your ads have been running for about a week, learn how to check on your progress and make changes to improve performance.

Toggle See how your ad is doing - Learn about reporting and how to interpret your performance statistics. status

See how your ad is doing - Learn about reporting and how to interpret your performance statistics.

Toggle Opt-in to image ads - Opting in showing image ads as well as text ads will increase the numer of ads eligible for your pages and drive up your potential earnings. status

Opt-in to image ads - Opting in showing image ads as well as text ads will increase the numer of ads eligible for your pages and drive up your potential earnings.

Toggle Create channels - Create channels to compare different ad units and pages. status

Create channels - Create channels to compare different ad units and pages.

Toggle Get familiar with the Ad Review Center - Review placement targeted ads eligible to appear on your website and maintain control over ads that you're showing. status

Get familiar with the Ad Review Center - Review placement targeted ads eligible to appear on your website and maintain control over ads that you're showing.

Toggle Get paid status

Get paid

Toggle You've reached the verification threshold for your payments, so be sure to remove the holds on your account; This way, we'll be able to issue you a payment as soon as you've crossed the threshold. status

You've reached the verification threshold for your payments, so be sure to remove the holds on your account; This way, we'll be able to issue you a payment as soon as you've crossed the threshold.

Toggle Submit your tax information - If you're seeing an alert in your account requesting you to complete your tax information, click on the link in the alert and follow instructions. status

Submit your tax information - If you're seeing an alert in your account requesting you to complete your tax information, click on the link in the alert and follow instructions.

Toggle Enter your PIN - Confirm your postal address by entering your PIN code, which we'll send you in the mail. status

Enter your PIN - Confirm your postal address by entering your PIN code, which we'll send you in the mail.

Toggle Select a form of payment - Choose how you'd like to receive your AdSense payments. status

Select a form of payment - Choose how you'd like to receive your AdSense payments.

Toggle Understand the payment cycle - Learn about the payment cycle and when to expect your payments. status

Understand the payment cycle - Learn about the payment cycle and when to expect your payments.

Toggle Add to your earnings status

Add to your earnings

Toggle Now that you've covered the basics, learn more ways to measure your results and make the most of your AdSense account. status

Now that you've covered the basics, learn more ways to measure your results and make the most of your AdSense account.

Toggle Optimize an ad unit- Implement our optimization tips and learn how small changes can have a big impact on your revenue. status

Optimize an ad unit- Implement our optimization tips and learn how small changes can have a big impact on your revenue.

Toggle Create an AdSense for Search box - Help your users find specific information on your site by adding AdSense for search; You'll earn from clicks on ads on the search results pages. status

Create an AdSense for Search box - Help your users find specific information on your site by adding AdSense for search; You'll earn from clicks on ads on the search results pages.

Toggle Create a link unit - Try link units as a way to earn from small spaces on your website. status

Create a link unit - Try link units as a way to earn from small spaces on your website.

Toggle Sign up for live webinars -Sign up to attend free online seminars with our AdSense specialists, who will cover a variety of topics. status

Sign up for live webinars -Sign up to attend free online seminars with our AdSense specialists, who will cover a variety of topics.

Toggle Master your account status

Master your account

Toggle Use powerful tools to get more out of your AdSense account. status

Use powerful tools to get more out of your AdSense account.

Toggle Integrate Analytics to your AdSense account - Link your Adsense account to Analytics for more detailed reports and identify opportunities to increase your earnings. status

Integrate Analytics to your AdSense account - Link your Adsense account to Analytics for more detailed reports and identify opportunities to increase your earnings.

Toggle Use Website optimizer - Test different versions of your website content and identify how to maximize your site's effectiveness. status

Use Website optimizer - Test different versions of your website content and identify how to maximize your site's effectiveness.

Toggle Increase the traffic on your pages - Increase your potential earnings by increasing your site traffic with Webmaster Tools, which can improve the visibility of your content. status

Increase the traffic on your pages - Increase your potential earnings by increasing your site traffic with Webmaster Tools, which can improve the visibility of your content.

Toggle Learn about DoubleClick for Publishers Small Business - Manage your growing ad inventory from networks like AdSense and directly sold ads with our simple ad serving solution. status

Learn about DoubleClick for Publishers Small Business - Manage your growing ad inventory from networks like AdSense and directly sold ads with our simple ad serving solution.

Download or Print this AdSense Checklist

Get a printable version of this checklist in your preferred format: PDF, Word, Excel, or print directly from your browser.

Presented by:

Jake R Brady

Jake R Brady

Stats

Views

46

Uses

3

Tasks

30

Details

This checklist guides you through the steps of setting up and running a successful AdSense account. Come back regularly to check off steps you've completed and learn more about the next milestone. It is based on the original AdSense team checklist which can be found here:

Who it's for

This AdSense Checklist is for teams that want consistent execution, less rework, and clear ownership.

  • Standardize quality - run the same AdSense steps every time, regardless of who executes
  • Save time - reuse a proven AdSense workflow instead of rebuilding processes from scratch
  • Improve accountability - assign owners and see what's done vs. what's pending
  • Onboard faster - use the AdSense checklist as the SOP and training guide
  • Coordinate across roles - handoffs are clear and everyone works from the same source of truth

How to use it

How to use this AdSense Checklist:

  1. Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
  2. Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
  3. Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
  4. Reuse without rebuilding - when AdSense comes up again, start from your saved version and run it with clear ownership.

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Scores 4.70 with 88 votes

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