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Marketing Plan Checklist

Marketing Plan Checklist

5 stars

Scores 4.80 with 89 votes

Marketing Plan Checklist

Presented by:

Campbell Rodriguez

Campbell Rodriguez

Views

15

Views: 15

Uses

3

Uses: 3

Tasks

44

Tasks: 44

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Information Inputs
- Determine origin and objectives.
- Determine any objectives, guidelines or constraints imposed by management.
- State the size of the market in terms of units and dollars.
- Identify the type(s) of product(s).
- Analyse the the Marketing Environment including demographic, economic, social & cultural and political & legal trends.
- Identify organisations in the trade (if any) important for your project.
- Understand your consumer, his or her needs, attitudes, perceptions, purchase behaviour etc.
- Identify and analyse key customers.
- Summarise the key factors in the SWOT analysis: strenght, weaknesses, opportunieties & threats.
Market Segmentation
- Describe the consumer's buying motive.
- Describe the group of people who are seeking this end in ways that differentiate them from all other people.
- Estimate the number of people in your market segment.
Objectives
- Determine financial objectives such as gross profit, net profit and return on investment.
- Determine marketing objectives including unit sales, share of market, distribution levels & levels of customer satisfaction.
- Determine customer objectives such as acquisition of new customers or retention of existing customers.
Marekting Strategy
- State your marketing strategy.
- Define your cometition.
- Determine how to achieve your sales target.
- Determine how you intend to position your product relative to competitive products.
- Determine your promotional strategy.
- State your message that you wish to communicate to your consumer.
- State any other marketing strategies that might be relevant.
Marekting Mix
- List the main features and characteristics of the product.
- Specify the maximum production cost per unit.
- Determine your Brand name criteria.
- State graphic criteria for the pack design and cost per unit.
- State the type of retail outlets in which your consumer can buy the product.
- Predict the retail price.
- Determine your selling price.
- Specify the media that will be used to reach your consumer.
- State the weight of advertising.
- Estimate production and media costs.
- State your sales strategy and tactics.
- State your PR objectives and strategy.
- Specify the objectives for creating or refreshing an internet site.
Measurement and Review
- Determine who will be involved in measuring output vs outcome.
- Explain what outcomes are expected at which point of the plan's implementation
- Consult on and communicate the plan.

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5 stars

Scores 4.80 with 89 votes

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