Business Plan Checklist
Table of Contents
Introduction
Save the full checklist and customize it later.
- Gather your basic financial statements
- Provide documentation
- Income statement: Your bottom line subtracting costs from revenue to come up with net profit
- Balance sheet: A financial snapshot that shows what you own, what you owe, and what your company is worth
- Cash flow statement: A cash monitor that follows the flow of cash in and out of your company
- Budget: Your financial forecast that indicates where you plan to make and spend money
- Determine your audience
- Identify customers and the competition
- Ask these questions of customers: Who is buying, what do they buy, and why ;do they buy?
- Ask these questions of competitors: How big are they, which customers are they after, and what is their strategy?
- Incorporate these elements
- Executive summary
- Company overview
- Business environment
- Company description
- Company strategy
- Financial review
- Action plan
- Consider these topics
- Plans: Company mission, vision, goals, and objectives that all work together
- Organization: A structure for your company that makes sense
- Procedures: Efficient and effective ways of doing things
- Leadership: An ability to influence and encourage others around you
- Skills: The talents and expertise your people need to succeed
- Culture: Beliefs and attitudes that lead to doing the right thing
- Consider the other factors on this list of business-planning essentials:
- Get everyone involved in setting goals and objectives
- Learn all you can about your customers
- Understand who your competitors are
- Identify your strengths and weaknesses relative to opportunities and threats
- Determine which capabilities you absolutely need to succeed
- List all the things you do that add customer value
- Make sure that you do your financial homework
- Imagine several different versions of your company's future
- Avoid business failure
- Do your research, and prepare
- Establish a long-term company vision
- Prepare for change
- Focus on the customers
- Be a strong leader
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Presented by:
Jake R Brady

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Details
A well-developed business plan is critical for any start-up business. To develop a thorough business plan, research your customers and competition; avoid mistakes that lead to business failure; and know how to implement a business plan and make it work. Your business plan should include a basic financial statement, all major pieces of a business plan, and information from your business-planning checklist.
Tips
- Keep your focus on these three things:
- Cut costs to the bone
- Offer something unique
- Focus on one customer group
Who it's for
This Business Plan Checklist is for teams that want consistent execution, less rework, and clear ownership.
- Standardize quality - run the same Business Plan steps every time, regardless of who executes
- Save time - reuse a proven Business Plan workflow instead of rebuilding processes from scratch
- Improve accountability - assign owners and see what's done vs. what's pending
- Onboard faster - use the Business Plan checklist as the SOP and training guide
- Coordinate across roles - handoffs are clear and everyone works from the same source of truth
How to use it
How to use this Business Plan Checklist:
- Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
- Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
- Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
- Reuse without rebuilding - when Business Plan comes up again, start from your saved version and run it with clear ownership.