Top languages you should translate your app into

4.7/5 with 67 votes

Introduction

Just finished developing this great app in English. But what about the rest of the world?! Both Google and Apple tailor the Google Play and the App Store listings to their user's language. So which language should you have your app translated into first? Her's a list of the top languages sorted by the number of people who speak that language. The numbers are in millions.

Save all 28 languages, or select only the ones you need.

All 28 languages included
  • Mandarin
    955 M
  • Spanish
    437 M
  • Hindi
    425 M
  • Arabic
    420 M
  • Portuguese
    260 M
  • French
    220 M
  • Russian
    144 M
  • Japanese
    125 M
  • German
    95 M
  • Korean
    80 M
  • Malay
    77 M . Malay is spoken in both Indonesia and Malaysia.
  • Vietnamese
    76 M
  • Turkish
    75 M
  • Tamil
    70 M
  • Italian
    65 M
  • Polish
    39 M
  • Ukrainan
    30 M
  • Romanian
    24 M
  • Dutch
    23 M
  • Thai
    20 M
  • Hungarian
    5M
  • Czech
    10 M
  • Swedish
    9 M
  • Hebrew
    5M
  • Slovak
    5 M
  • Danish
    5 M
  • Finish
    5 M
  • Norwegen
    5M

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Checklister

Checklister

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Details

Checklist is quite a successful app. We have a rapidly growing user base and now that we have launched a new iOS app in addition to our Android app, we have the time to look at further expanding our marketshare. We already have about 6, mostly European languages, into which we have translated the app. So we started looking at additional languages and came up with the list above. Being based in the Netherlands, Europe, we can clearly see that we have missed the big picture: most of the world does not necessarily speak the languages we already had translated our app into. Or did we?

Your potential market is not necessarily based on the number of people in which country. One crucial factor is how many of them use apps and are internet literate. For us another factor is how "organized" of a society is the country made of. The Germans are well known for being organized and indeed we can see great growth there.

The list we came up with is a great guideline and a starting point for your own marketing efforts. Don't stick to it as is. Customize it to your own app potential market.

Happy translation!

Who it's for

This Top languages you should translate your app into is for teams that want consistent execution, less rework, and clear ownership.

  • Standardize quality - run the same Top languages you should translate your app into steps every time, regardless of who executes
  • Save time - reuse a proven Top languages you should translate your app into workflow instead of rebuilding processes from scratch
  • Improve accountability - assign owners and see what's done vs. what's pending
  • Onboard faster - use the Top languages you should translate your app into checklist as the SOP and training guide
  • Coordinate across roles - handoffs are clear and everyone works from the same source of truth

How to use it

How to use this Top languages you should translate your app into:

  1. Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
  2. Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
  3. Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
  4. Reuse without rebuilding - when Top languages you should translate your app into comes up again, start from your saved version and run it with clear ownership.

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