Sales Call Checklist

4.8/5 with 104 votes

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  • Preparation
  • Research the account prior to the call.
  • Learn something about the person and their business.
  • Have three value-added points prepared.
  • Introduction
  • Find out the names of contacts in the account.
  • Find out who the decision-makers are.
  • Bridge to the business topic smoothly.
  • Sales Call
  • Spend 80 percent of your time listening and only 20 percent talking.
  • Ask about the business goals.
  • Ask what challenges the company is facing.
  • Find out how and why they made the decision for their current product or service.
  • Ask if they could change something about their product or service, what would it be.
  • Talk about benefits.
  • Give a general overview of the product or service.
  • Stay focused on the customer's needs.
  • Summarize the prospect's needs and how our product or service meets those needs.
  • Closing
  • Get the customer to identify all possible problems that might be solved by the product or service.
  • Get the customer to identify the value of solving the identified problems.
  • Ask for the order.

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Presented by:

Campbell Rodriguez

Campbell Rodriguez

Stats

Views

50

Uses

1

Tasks

22

Details

Tips

  • Ask open-ended questions.
  • Pause for three seconds before responding.
  • Remain calm.

Who it's for

This Sales Call Checklist is for teams that want consistent execution, less rework, and clear ownership.

  • Standardize quality - run the same Sales Call steps every time, regardless of who executes
  • Save time - reuse a proven Sales Call workflow instead of rebuilding processes from scratch
  • Improve accountability - assign owners and see what's done vs. what's pending
  • Onboard faster - use the Sales Call checklist as the SOP and training guide
  • Coordinate across roles - handoffs are clear and everyone works from the same source of truth

How to use it

How to use this Sales Call Checklist:

  1. Start by saving it - save as a Template if you'll reuse it, or as a Checklist if it's a one-off project.
  2. Customize it once for your workflow - remove what doesn't apply and add your team-specific steps.
  3. Assign ownership and execute - set owners/due dates where needed and track completion as work happens.
  4. Reuse without rebuilding - when Sales Call comes up again, start from your saved version and run it with clear ownership.

Rate this Checklist

5 stars
Scores 4.80 with 104 votes

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