Templates
Business Checklists
Event Checklist
Business Startup Checklist
Marketing Checklist
Sales Checklist
SEO Checklist
Project Management Checklist
Personal Checklists
Moving Checklist
Wedding Checklist
Baby Checklist
Groceries Checklist
Travel Checklist
Cleaning Checklist
Checklist Forms
Pricing
sign In
Marketing Plan Checklist
Useless
Poor
Ok
Good
Excellent
Excellent.
Scores 4.81 with 89 votes
Business
44 tasks
By
Campbell Rodriguez
Save
Information Inputs
Determine origin and objectives.
Determine any objectives, guidelines or constraints imposed by management.
State the size of the market in terms of units and dollars.
Identify the type(s) of product(s).
Analyse the the Marketing Environment including demographic, economic, social & cultural and political & legal trends.
Identify organisations in the trade (if any) important for your project.
Understand your consumer, his or her needs, attitudes, perceptions, purchase behaviour etc.
Identify and analyse key customers.
Summarise the key factors in the SWOT analysis: strenght, weaknesses, opportunieties & threats.
Market Segmentation
Describe the consumer's buying motive.
Describe the group of people who are seeking this end in ways that differentiate them from all other people.
Estimate the number of people in your market segment.
Objectives
Determine financial objectives such as gross profit, net profit and return on investment.
Determine marketing objectives including unit sales, share of market, distribution levels & levels of customer satisfaction.
Determine customer objectives such as acquisition of new customers or retention of existing customers.
Marekting Strategy
State your marketing strategy.
Define your cometition.
Determine how to achieve your sales target.
Determine how you intend to position your product relative to competitive products.
Determine your promotional strategy.
State your message that you wish to communicate to your consumer.
State any other marketing strategies that might be relevant.
Marekting Mix
List the main features and characteristics of the product.
Specify the maximum production cost per unit.
Determine your Brand name criteria.
State graphic criteria for the pack design and cost per unit.
State the type of retail outlets in which your consumer can buy the product.
Predict the retail price.
Determine your selling price.
Specify the media that will be used to reach your consumer.
State the weight of advertising.
Estimate production and media costs.
State your sales strategy and tactics.
State your PR objectives and strategy.
Specify the objectives for creating or refreshing an internet site.
Measurement and Review
Determine who will be involved in measuring output vs outcome.
Explain what outcomes are expected at which point of the plan's implementation
Consult on and communicate the plan.
Save
Useless
Poor
Ok
Good
Excellent
Excellent.
Scores 4.81 with 89 votes
Share via:
Twitter
,
LinkedIn
,
Facebook
,
Whatsapp
13 views today
2 uses today
Related Checklists
Event Checklist
By Jake R Brady
Business Starter Checklist
ST
By Startup Checklist
Office Cleaning Checklist
CH
By Checklister
More Related Checklist Templates
Marketing Checklist
By Campbell Rodriguez
Business Startup Checklist
By Jake R Brady
Commercial Cleaning Checklist
By Fae Fisher
More Checklist Templates
"Marketing Plan Checklist" not suitable?
Search the World's largest free library of checklist templates