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Before writing.Preparing for the storm & setting the right engines in place
The “second chance” effect.Why pageviews mean nothing
To email or not to email
Other engines for a stronger “second chance”
Business brand vs.personal brand
Other engines for a stronger “second chance”
Business brand vs.personal brand
Tech infrastructure check
Writing.Let's Write. Writing style and essentials of an article that will get huge traffic
Write as simple as possible, but not simpler
No more than 25 words in a sentence
No more than three sentences in a paragraph
No more than 25 words in a sentence
No more than three sentences in a paragraph
Treat your article like a startup
Perfect trio: Long-form, data-backed, and learnings that do the leg work for readers
Perfect combo: Curious headline and eye-catching featured image
Introduction
Body
Let the reader breathe
Don’t use distracting links
Let the reader breathe
Don’t use distracting links
End on a high note
Introduction
Body
Let the reader breathe
Don’t use distracting links
Let the reader breathe
Don’t use distracting links
End on a high note
Ready to Publish.
The art of asking people to recommend or share
Sending out the newsletter at peak time
Send the first bomb altogether
Reproduce the same content on different channels and in different formats
Post-publishing
List your targets
No traction, no redistribution
Send emails or tweet editors with eye-catching headlines
What? You have 42% shares? Stop doing the tactic above
Beware of exclusive agreements
Decide when to repost on media outlets
Multilingual channel
Fake redistributors

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