Business Name Change Checklist
Jake R Brady
December 28, 2011
New Business Name
Choose a new business name.
Set goals around the attributes of the new name.
Check if your chosen name is not taken.
Select a group of trusted customers and talked to them about the new business name.
Pass a resolution to change the company’s name to the company’s directors.
Register your new business name with your state attorney general.
Changing Business Name
Change the name on the automatic answering telephone.
Ask each employee to re-record their voicemail if they use the company name.
Change the name on the logo of the web site.
Update all the pages on the website.
Get the domain for the new name and redirect the old site.
Leave a ‘trail’ in the meta tag description and keyword of the old name.
Have a transition on the return address of the envelopes so you don’t lose your cash flow when your customers throw away your invoices.
Make it into a celebration so the old time employees have closure.
Write a press release and post it on your website explaining why.
Update your listings in directories.
Post a press release on PRWeb, PRNewswire and the like.
Send a letter to all your customers: current, former and potential.
Make sure all the employees know, especially the ones off site.
Send a letter and email to all your vendors.
Order a new sign for out front.
Get a trinket: mousepads, tshirts, pens, baseball caps as appropriate.
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