Product Launch Checklist

Research

• Buyers market.Find out if there's a market for the product or software
• Potential partners/affiliates
• Compete or COMPLETE
• Competing products
• Price of competing products
• Keyword Discovery (Searches per Month)
• Keyword Competition

Site Setup

• Change nameservers to hosting account
• Choose a domain
• Plugins - All in One SEO & XML Sitemap
• Install WordPress
• Setup Theme
• Create Analytics Account - Install
• Create email address [email protected]

Content Creation

• Lead magnet - Report, Video or Plugin
• Blog posts - Minimum 5 Posts
• Lead Magnet Squeeze Page
• Search Engine Optimization
• Primary keyword in URL
• Homepage primary keyword in title
• Meta description crafted to include keyword and entice clicks
• Image with primary keyword as ALT, DESCRIPTION & FILENAME

Product Creation

• Affiliate page, tools and payout
• Name, Price, Sales Page and Offer
• Email sales sequence/pitch
• Delivery Software/Method
• Payment processor

Autoresponder Sequence

• Train to click
• Open loops
• Personable
• One email per week minimum
• Text only (compatibility issues)

Promotion

• Directory submission
• Guest Posts
• E-zine Articles
• Build MyRank Content Distribution
• Video distribution
• Report submission
• JV with people with lists (webinars, calls, special affiliate promotions)
• Web 2.0 creation

Conversion Tactics

• Facebook - Like to reveal gift
• New Task
• Lead magnet in sidebar (top)
• Lead magnet at end of posts
• Lead magnet squeeze page as HOME page
• PCP (post-comment promotion)