Ad Checklist

Art Production to be filled out by production artist / graphic designer every time the files are opened for internal or client revisions.

  • For four-color jobs, no PMS colors are present.
  • black keyline, stroke to inside, around the trim size at the X = 0, Y = 0.
  • Check with Production Dept. if needed.
  • When placed in InDesign, they should be no bigger than 125% and proportionately scaled.
  • Fix overrides wherever possible.
  • inch marks ("), and apostrophes (’) vs. foot marks (').
  • Follow naming conventions for HR PDF.