Email Delivery Rules Checklist

To whom do you send your newsletter?

Review your ‘From’ and ‘Subject’ fields

  • This helps subscribers to recognize your messages immediately.
  • Choosing the right ‘Subject’ line is really important because it often determines whether ur messages are opened or not.

Control your message content

Use only absolutely necessary graphics in your message

Do not attach files to your message

Deliver a perfect user experience with your newsletter

To ensure compliance with the CAN-SPAM Act

  • ” In her words, be sure to include a valid ‘unsubscribe’ link in your message.

Maintenance

Testing Delivery

  • Create test emails and send your messages to them. You’ll see at once if your messages end up in SPAM folders.
  • Check to see if your domain is present on any known blacklists that ISPs use