Add Task My Checklists  
  • Website hosting
    • Know the monthly bandwidth limits.
    • Know the cost for extra bandwidth each month.
    • Read and understand the Terms of Service.
    • Verify the amount of server storage allowed.
    • Understand the policy regarding CGI scripts.
    • Verify database access and ecommerce shopping cart access.
    • Confirm your access to server logs.
  • Pre-launch
    • Choose typography and layout.
    • Check content and style.
    • Check headings for where you could potentially use ligatures.
    • Check for widow/orphan terms in important paragraphs.
    • Correct all spelling and grammar errors.
    • Use capitalisation.
    • Use recurring/common phrases (e g. ‘More about X’ links).
    • Use variations in words.
    • Check for hard-coded links to staging domain.
    • Ensure no test content on site.
    • Check how important pages (e g. content items) print.
    • For re-designs, ensure important old/existing URLs are redirected to relevant new URLs, if the URL scheme is changing.
    • Check all ‘Hidden Copy’ (e g. alt text, transcriptions, text in JavaScript functions).
    • Create a custom error page.
  • Standards and Validation
    • HTML validation.
    • JavaScript validation.
    • CSS validation.
  • SEO
    • Ensure page titles make sense and have relevant keywords in them.
    • Create metadata descriptions for important pages.
    • Check for canonical domain issues.
    • Ensure content is marked-up correctly.
    • Check for target keyword usage in general content.
    • Check format of URLs.
    • Set up Analytics and any other packages for measuring ongoing success.
    • Create an XML Sitemap.
    • Configure Google Webmaster Console and Yahoo! Site Explorer.
  • Functional Testing
    • Check all bespoke/complex functionality.
    • Check search functionality (including relevance of results).
    • Check page display in all browsers and operating systems.
    • Test pages at different screen resolutions.
    • Test all forms (e g. contact us, blog comments), including anti-spam features, response emails/text.
    • Test without JavaScript, Flash, and other plug-ins.
    • Verify all hyperlinks.
  • Security/Risk
    • Configure backup schedule, and test recovery from backup.
    • Protect any sensitive pages.
    • Use robots txt where necessary.
    • Perform security/penetration test.
    • Turn-off verbose error reporting.
    • Check disk space capacity.
    • Set-up email/SMS monitoring/alerts for errors and server warnings.
  • Performance
    • Test your page load speed.
    • Check image optimisation.
    • Check and implement caching.
    • Minify/compress static (JavaScript/HTML/CSS) files.
    • Optimise your CSS.
    • Check correct database indexing.
    • Check configuration at every level (Web server, Database)
    • Configure server-based logging/measurement tools.
  • Post-Launch
    • Use social marketing: Twitter, LinkedIn, Digg, Facebook, Stumbleupon.
    • Submit to search engines.
    • Set-up PPC/Google Adwords.
    • Check formatting of site results in SERPs.
    • Monitor and respond to feedback.
    • Check analytics for problems, popular pages and adjust when necessary.
    • Update content regularly.
Website Checklist
  Jason Conn


on December 27, 2011

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