You’ve been asked to help plan a corporate event for your company.  This is your chance to wow the executives!   

Corporate event planning requires a high level of organization and the ability to think on your feet.  Even if you’ve planned for almost anything, be ready for last-minute changes and the need to rearrange or adjust to pull off a successful event.

Depending on the size and scope of the event, you may be working alone, or as part of a planning team.  All team members should report to one main organizer, who will use a checklist to ensure the event meets the company’s vision.   

Corporate events vary in size and execution, but all have one thing in common: they must be a positive representation of the host company.  Whether your company is hosting a charity dinner, a staff Christmas party, or a conference for industry executives, it is crucial that planners put care into even the smallest details.  Little touches that are sometimes overlooked, such as fresh beverages throughout the event, or comfortable seating, can leave a bad impression with attendants.  Have you ever been to a conference and remember how badly the chairs made your back hurt after sitting for 8 hours?  Effective corporate event planning using a comprehensive checklist helps you keep track of all of the factors that make the event a great one.

To get started, meet with executives and make sure all planners have a clear idea of the theme, tone, and purpose of the event.  Designate responsibilities so each helper knows their duties and feels accountable for their contribution to a successful event.  Don’t be afraid to ask questions to clarify important information about the event; it is better to be inquisitive than to make plans that don’t meet their expectations.

Know the budget, approximate number of attendees, and the reason for the event before moving to the first stages of planning.